How we collect, use, share and protect personal data when you use Emblit.
This Privacy Policy explains how TechAlmas LLP (“we,” “us,”) collects, uses, shares, and protects information in connection with emblit, our WhatsApp-first AI lead platform (“the Service”). It covers both the businesses that use emblit (“customers”) and the individuals whose information is processed through it (“leads”).
In short:we process the lead and conversation data our customers bring to or create in emblit, so the Service can capture, qualify, score, reply to, and follow up with leads. We use trusted providers (Meta for WhatsApp, an AI provider for qualification and replies, and secure infrastructure). We encrypt data, keep each customer's data separate, and honour opt-outs. We don't sell personal data.
For lead and conversation data inside a customer's workspace, the customer (the brokerage)is the controller and decides how that data is used; emblit acts as a processor on the customer's behalf. For account and website data, emblit is the controller. If you are a lead and want your data changed or removed, please contact the brokerage you spoke with, or reach us and we will route your request.
emblit connects to your own WhatsApp Business Account through the official Meta WhatsApp Cloud API. Messages you send and receive are processed by Meta under Meta's own terms and privacy policy. We process the contents of those conversations to deliver the Service's features (qualification, scoring, replies, summaries). We follow Meta's guidelines for WhatsApp Business API usage and honour opt-out/STOP requests.
To qualify leads, score LCP™, draft replies, and summarise conversations, relevant conversation text is processed by third-party AI providers (for example, large-language-model and text-embedding services) and stored in a secure vector database to enable retrieval. We select and configure providers with data protection and confidentiality in mind, and handle this processing in accordance with our agreements and this Privacy Policy. AI output is assistive: it can be wrong, and the customer's team reviews and decides.
We share personal data only with:
(a) Providers who help us run Emblit. These include Meta (WhatsApp Cloud API), our AI and vector-search providers, our hosting, database and email infrastructure providers, and our payment provider. They act under contracts that require them to protect the data and to use it only to provide their service to us.
(b) Integrations you choose to connect. If you connect an optional integration, such as a CRM or a calendar, we send data to that service because you asked us to. These are not part of the core service and are used only if you turn them on. You control the connection and can disconnect it.
(c) Authorities, where required by law, and (d) a successor in a merger or acquisition.
We do not sell personal data, and we do not share one customer's lead data with another customer.
We use appropriate technical and organisational safeguards designed to protect personal data, including access controls, separation between customer accounts, opt-out handling, and measures intended to prevent unauthorised access, disclosure, alteration or loss. No system can be guaranteed completely secure. We review the safeguards appropriate to the service and to the information we handle, and we limit access to those who need it. If a security incident affects your personal data and we are required to notify you or a regulator, we will do so.
We retain personal data for as long as needed to provide the Service and for legitimate business or legal purposes. Customers can request deletion of their workspace data; we will delete or anonymise it within a reasonable period, subject to legal retention requirements and backups.
Your information may be processed in countries other than your own, including where our providers operate. Where required, we put appropriate safeguards in place for such transfers.
Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data, to object to certain processing, and to data portability. To exercise these rights, contact us at hello@emblit.ai. If you are a lead, you can also ask the brokerage you contacted. We handle personal data in line with the data-protection laws that apply to us.
The Service is intended for businesses and is not directed at children. We do not knowingly collect personal data from anyone under 18.
We may update this Policy from time to time and will post the new version here with a revised date. For any privacy question or request, contact hello@emblit.ai. Our registered details are: TechAlmas LLP, A-702/703, The Gateway, Nearby Parikh Hospital, Gangotri to Sardar Patel Ring Road, Nikol, Ahmedabad, Gujarat 382350, India
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If you are in India, you can ask us to give you access to your personal data, correct or complete it, have it erased where we no longer need it, and withdraw consent you previously gave. You can also nominate someone to exercise these rights on your behalf if you are unable to.
Grievances. If you are unhappy with how we have handled your personal data or your request, contact our Grievance Officer:
Grievance Officer, TechAlmas LLP
hello@emblit.ai
A-702/703, The Gateway, Nearby Parikh Hospital, Gangotri to Sardar Patel Ring Road, Nikol, Ahmedabad, Gujarat 382350, India
We will acknowledge your grievance within 48 hours and aim to resolve it within 30 days. If you are not satisfied with our response, you may raise the matter with the relevant data protection authority in India.
If you are in the UAE, you can ask us to tell you what personal data we hold about you and give you a copy, correct data that is wrong, limit or stop a particular use of your data, have data erased where we no longer need it, and withdraw consent you previously gave.
Email hello@emblit.ai and tell us what you need. If you are not satisfied with how we have handled your request, you may raise the matter with the data protection authority that applies to you.
We do not market or target Emblit to people in the EU or EEA. If you are in the EU or EEA and believe we hold your personal data, contact us at hello@emblit.ai and we will deal with your request.